Many online marketers will agree that blog advertising. Why does blog advertising works? There are many reason but the main one would be that blogs have targeted audiences that are interested in the blog’s niche. If you have an ad relevant to that niche, the audience that will see your ad is interested in your ad and more business will flow from your ad. If you advertise in a general blog however, the effects it not as great seeing how the target audience is not specific if the blog is not specific. Another advantage to blog advertising is that they are fairly cheap. When it comes to finding a blog to advertise in, look for ones relevant to your website and ones that have a lot of traffic. Page rank does not really matter since you are looking for traffic and not to gain back links since your ads do expire.